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Equipe de Marketing

Equipe de Marketing

We are a Brazilian company specialized in information technology for the healthcare market.

893 posts •
A new tool uses AI to look inside human cells
Medicine of the future

A new tool uses AI to look inside human cells

Using artificial intelligence, the scientists created a tool that allows anyone to see what the structures inside a cell look like - even when you only have images from the outside. Allen Integrated

    2 min read
    Artificial Intelligence can fail without the proper health context
    Medicine of the future

    Artificial Intelligence can fail without the proper health context

    We are at an inflection point in healthcare technology. Vast data resources have been unlocked through the transition to electronic medical records, value-based care is requiring sophisticated analysis of patient outcomes and machine

      3 min read
      Remote-controlled implants
      Medicine of the future

      Remote-controlled implants

      Researchers from MIT (Massachusetts Institute of Technology, United States) are working on tiny implants that can be managed remotely. As they use wireless technology, the devices can medicate patients, treat illnesses, or monitor

        1 min read
        May 12th - International Nursing Day
        Commemorative dates

        May 12th - International Nursing Day

        On May 12th, our honorees are the health professionals responsible for providing all types of assistance to patients, whether performing tests, giving injections, making bandages, administering prescription drugs, as well as organizing medical

          2 min read
          CRISPR in 2018: genetic editing closer to you
          Medicine of the future

          CRISPR in 2018: genetic editing closer to you

          Since scientists first used CRISPR-Cas9 to edit living human cells in 2013, they have said that the possibilities for using it to treat diseases are practically endless. Only in recent years, advances in

            4 min read
            How can virtual reality be relevant to mental health?
            Medicine of the future

            How can virtual reality be relevant to mental health?

            We are still a long way from being able to provide the best treatment to everyone who needs it, but we can be on the verge of change thanks to virtual reality. Few

              2 min read
              Bioengineers program cells to transform into 3D shapes
              Medicine of the future

              Bioengineers program cells to transform into 3D shapes

              Scientists have replicated some of the processes that cause cells to fold, curl, and ripple as they become meat. Publishing their findings recently in the journal Developmental Cell, researchers from the University of

                2 min read
                A spinal cord implant helps paralyzed patients to walk again
                Medicine of the future

                A spinal cord implant helps paralyzed patients to walk again

                Phantom limb painful syndrome is a physiological condition that occurs in about 85% of amputee patients. It is the sensation of pain in a part of the body that has been removed in

                  4 min read
                  Adhesive can measure blood pressure
                  Medicine of the future

                  Adhesive can measure blood pressure

                  The flexible seal can take readings that normally require invasive and bulky equipment. How was the last time you had your blood pressure checked? Probably in a doctor's office, with a

                    3 min read
                    The rise of health care connected with IoT
                    Medicine of the future

                    The rise of health care connected with IoT

                    For decades, there has been an ongoing conversation about ways we can rethink health to control costs and improve results. To that end, the Internet of Things (IoT) may be just what doctors

                      2 min read
                      Social media for clinics: handling comments
                      Medical Marketing

                      Social media for clinics: handling comments

                      Making use of the internet to publicize your work is always a welcome idea, after all, most people are already considered active users of social networks such as Facebook, Twitter, Instagram, and Whatsapp.

                        1 min read
                        Tips for using Instagram in medical marketing
                        Medical Marketing

                        Tips for using Instagram in medical marketing

                        It is no longer news that social networks are gaining more and more strongly about the dissemination of services, including many companies that have invested heavily in these tools. Among the most used

                          2 min read
                          Understand the importance of email marketing campaigns
                          Medical Marketing

                          Understand the importance of email marketing campaigns

                          It is a fact that today several tools can be used to communicate with their patients, and many health professionals and clinics have adopted communication as a strategy through social networks such as

                            2 min read
                            End-of-year email: how to create the ideal model for your patients
                            Medical Marketing

                            End-of-year email: how to create the ideal model for your patients

                            The end of the year season is an excellent opportunity to bring you closer to your patients through creative campaigns and good wishes for the year to come. However, not only in clinics

                              2 min read
                              LinkedIn for Doctors: How to Create a Successful Profile
                              Medical Marketing

                              LinkedIn for Doctors: How to Create a Successful Profile

                              Considered the largest social network dedicated to professional relationships in the world, LinkedIn alone has approximately 30 million users in Brazil, and year after year this number continues to grow. We have already

                                2 min read
                                Tips to improve the relationship with your patients
                                Medical Marketing

                                Tips to improve the relationship with your patients

                                To ensure good care and make the patient feel comfortable to return to his office or clinic, it is important to follow some steps that, however simple they may seem, make all the

                                  1 min read
                                  May 7th - Brazilian National Day of the Ophthalmologist
                                  Commemorative dates

                                  May 7th - Brazilian National Day of the Ophthalmologist

                                  On this 7th of May, our honorees are health professionals who are specialists in diagnosing diseases related to the eyes and their attachments, as well as performing surgeries, prescribing treatments and corrections for

                                    1 min read
                                    Online scheduling: how to advertise?
                                    Medical Marketing

                                    Online scheduling: how to advertise?

                                    It is essential that a successful clinic keeps up with market innovations and can bring a different factors to attract and retain even more patients. One of the most effective ways to do

                                      2 min read
                                      Advantages of using email marketing in the clinic
                                      Medical Marketing

                                      Advantages of using email marketing in the clinic

                                      E-mail is a tool used quite frequently in communication between companies and customers, whether to promote a new service, send a satisfaction survey, or even remember a special date. Therefore, it can be

                                        2 min read
                                        Why is it necessary to have a medical website? Discover 5 reasons
                                        Medical Marketing

                                        Why is it necessary to have a medical website? Discover 5 reasons

                                        With the job market increasingly competitive, the presence on the internet has become something essential for companies that want to stand out, and concerning health professionals, it could not be different. Many are

                                          2 min read
                                          How to improve the patient's journey in the clinic?
                                          Medical Marketing

                                          How to improve the patient's journey in the clinic?

                                          When we talk about the patient's journey, we are referring to the set of steps that he goes through until the moment of the clinic's assistance. This process starts

                                            3 min read
                                            Social media for doctors: tips for attracting patients
                                            Medical Marketing

                                            Social media for doctors: tips for attracting patients

                                            Social networks have been an important tool to bring companies closer to their customers, and in the health area, it is no different. Many health professionals are already present on the web to

                                              2 min read
                                              Medical marketing: how to build a good online reputation
                                              Medical Marketing

                                              Medical marketing: how to build a good online reputation

                                              With the practicality that technology has been providing us and easy access to the internet, it is without a doubt that searching for information online on a certain subject has already become a

                                                2 min read
                                                Humanized service: 4 tips to carry it out successfully
                                                Medical Marketing

                                                Humanized service: 4 tips to carry it out successfully

                                                In recent times a lot has been said about humanized medical care, but unfortunately, not all professionals know how to practice it. Whether due to the physical structure of the service location or

                                                  2 min read
                                                  Health professionals on Youtube: how to create a channel step by step
                                                  Medical Marketing

                                                  Health professionals on Youtube: how to create a channel step by step

                                                  Youtube has in recent years become much more than just a platform for posting videos, today it is also considered a social network. Through this site, thousands of people create content for a

                                                    2 min read
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