Medical Marketing Medical Marketing: How to do it? Medical marketing plays a crucial role in the healthcare industry, as it allows medical professionals and healthcare institutions to connect with the public, communicate relevant information, and build relationships with patients. Through medical
Medical Marketing How to attract patients using mental triggers The term "mental triggers" refers to techniques and strategies that exploit the psychological and emotional aspects of people to influence their decisions and behaviors. Attracting patients through mental triggers can be an effective
Medical Marketing Inbound Marketing for clinics: how to do it? We call Inbound Marketing the set of techniques used to attract people and convert them into customers, thus ensuring an increase in the number of sales. Inbound Marketing has been used in several
Medical Marketing Health marketing tools and strategies with Ninsáude Apolo Key patient outreach and healthcare marketing tools include direct mail, email messages, text messages, and even telephone outreach. In response to growing consumerism in healthcare - remembering that here you can also include
Commemorative dates Christmas message for doctors: captivating the patient With the end-of-year festivities approaching, it is always important to remember fondly those who have been part of your journey over the last few months, or even the last few years. Patients and
Medical Marketing Consumerism in the health area with Ninsaúde Apolo With the increase in demand and consumption of medical services, it is necessary to evaluate which strategies are best for the health industry to be able to absorb all this new demand. And
Medical Marketing Types of common patients in clinics and how to better deal with them As in any other establishment, clinics and offices bring together different types of people, each with their way of being and their personality. When it comes to medicine, each person also has their
Medical software How to use the call panel in clinic marketing With the technology of management software, it has become much easier to manage your clinic's waiting room. One of the most used tools for this management is the call panel, which is even
Medical software How to prepare patient check-in with email marketing Each appointment the patient schedules is a new journey he is about to embark on. During this journey, the patient goes through several stages until he arrives at the care with the health
Medical Marketing How to convert Instagram followers into a full agenda? Instagram is one of the busiest social networks today, and through this network, it is possible to attract several customers to your business. Concerning consultations carried out by health professionals, it is no
Medical Marketing Mistakes You Should Avoid in Medical Marketing When applying medical marketing strategies, it is necessary to be very careful not to violate any of the rules imposed by the agencies that regulate medical services, like HIPAA for example. Besides it,
Medical Marketing How can doctors profit outside the office? It is quite common for some doctors to work in private practice and in conjunction with other colleagues sharing the space, in medical clinics or hospitals. Despite being a good way to earn
Medical Marketing How to make a medical podcast? Podcasts have been as successful as YouTube channels, because in addition to providing entertainment, they can also be used to address more serious matters or even a little knowledge, without the need for
Medicine of the future Most requested specialties in medical shifts If you are a trained health professional or are close to completing your studies, and still have doubts about whether you intend to pursue a medical career with any specialty or not, to
Medical Marketing Mistakes you should avoid on your clinic's social media Digital marketing, when applied correctly, ends up generating good results and provides an increase in the number of patients. Using social networks and having a website and/or blog, are among some of
Medical Marketing TikTok for doctors: know the restrictions The application of the moment is also one of the most successful social networks today. Launched in 2016 under the name of Douyin by the Chinese company ByteDance, it was introduced to the
Commemorative dates Happy Holidays email templates to send to patients Commemorative dates are great for strengthening ties and bringing health professionals even closer to their patients. A good way to do this is to send a personalized message so that the patient feels
Medical Marketing Can consultation prices and procedures be disclosed? Until some time ago, it was forbidden the health professional or clinics, the disclosure of values of consultations and procedures in Brazil. This means that the act of disclosing on the internet (social
Medical Marketing How to use Google Alerts in medical marketing Alerts is a service from Google that can assist in your personal or business marketing. This tool allows the user to be notified by e-mail whenever a new quotation of a term pre-defined
Medical Marketing How to win the patient in the first appointment? One of the secrets of successful clinics and offices is patient loyalty. When a patient is loyal, it means that he trusts your work and gives preference to the care provided by you.
Medical Marketing 5 Essential email marketing strategies in the clinic The use of e-mail as a marketing strategy in the clinic is essential for those who want to reach a large number of people in a fully automated way. With Ninsaúde's Apolo, a
Medical Marketing Know the importance of medical networking The word networking has gained prominence in recent years, but few people know its real meaning and importance in the job market. If you are one of those people, don't worry, in this
Medical Marketing Medical marketing: how to create Facebook posts that generate engagement Facebook is a great social network to attract new patients and even retain older ones, because, through creative and publicly useful posts, many people will be able to reach your page, and consequently
Medical software How to integrate Ninsaúde Apolo online scheduling with Facebook and Instagram The online scheduling functionality has been a great tool for clinics and offices, as in addition to automating work, there can be a significant increase in the number of appointments. Bringing practicality not
Medical Marketing Social media for clinics: handling comments Making use of the internet to publicize your work is always a welcome idea, after all, most people are already considered active users of social networks such as Facebook, Twitter, Instagram, and Whatsapp.
