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Medical Marketing

A collection of 74 posts

Health Promotion and Prevention: Beyond the Clinical Environment
Clinic Management

Health Promotion and Prevention: Beyond the Clinical Environment

In an increasingly comprehensive healthcare context, promotion and prevention emerge as crucial aspects for lasting well-being.

    6 min read
    How to implement patient loyalty programs
    Medical Marketing

    How to implement patient loyalty programs

    The loyalty of patients is a critical factor for the success and sustainability of medical clinics and offices. Loyal patients not only continue to seek treatment in your clinic but can also become

      6 min read
      Medical Marketing: How to do it?
      Medical Marketing

      Medical Marketing: How to do it?

      Medical marketing plays a crucial role in the healthcare industry, as it allows medical professionals and healthcare institutions to connect with the public, communicate relevant information, and build relationships with patients. Through medical

        7 min read
        How to attract patients using mental triggers
        Medical Marketing

        How to attract patients using mental triggers

        The term "mental triggers" refers to techniques and strategies that exploit the psychological and emotional aspects of people to influence their decisions and behaviors. Attracting patients through mental triggers can be

          9 min read
          Inbound Marketing for clinics: how to do it?
          Medical Marketing

          Inbound Marketing for clinics: how to do it?

          We call Inbound Marketing the set of techniques used to attract people and convert them into customers, thus ensuring an increase in the number of sales. Inbound Marketing has been used in several

            9 min read
            Health marketing tools and strategies with Ninsáude Apolo
            Medical Marketing

            Health marketing tools and strategies with Ninsáude Apolo

            Key patient outreach and healthcare marketing tools include direct mail, email messages, text messages, and even telephone outreach. In response to growing consumerism in healthcare - remembering that here you can also include

              6 min read
              Christmas message for doctors: captivating the patient
              Commemorative dates

              Christmas message for doctors: captivating the patient

              With the end-of-year festivities approaching, it is always important to remember fondly those who have been part of your journey over the last few months, or even the last few years. Patients and

                7 min read
                Consumerism in the health area with Ninsaúde Apolo
                Medical Marketing

                Consumerism in the health area with Ninsaúde Apolo

                With the increase in demand and consumption of medical services,  it is necessary to evaluate which strategies are best for the health industry to be able to absorb all this new demand. And

                  5 min read
                  Types of common patients in clinics and how to better deal with them
                  Medical Marketing

                  Types of common patients in clinics and how to better deal with them

                  As in any other establishment, clinics and offices bring together different types of people, each with their way of being and their personality. When it comes to medicine, each person also has their

                    6 min read
                    How to use the call panel in clinic marketing
                    Medical software

                    How to use the call panel in clinic marketing

                    With the technology of management software, it has become much easier to manage your clinic's waiting room. One of the most used tools for this management is the call panel, which

                      6 min read
                      How to prepare patient check-in with email marketing
                      Medical software

                      How to prepare patient check-in with email marketing

                      Each appointment the patient schedules is a new journey he is about to embark on. During this journey, the patient goes through several stages until he arrives at the care with the health

                        6 min read
                        How to convert Instagram followers into a full agenda?
                        Medical Marketing

                        How to convert Instagram followers into a full agenda?

                        Instagram is one of the busiest social networks today, and through this network, it is possible to attract several customers to your business. Concerning consultations carried out by health professionals, it is no

                          5 min read
                          Mistakes You Should Avoid in Medical Marketing
                          Medical Marketing

                          Mistakes You Should Avoid in Medical Marketing

                          When applying medical marketing strategies, it is necessary to be very careful not to violate any of the rules imposed by the agencies that regulate medical services, like HIPAA for example. Besides it,

                            5 min read
                            How can doctors profit outside the office?
                            Medical Marketing

                            How can doctors profit outside the office?

                            It is quite common for some doctors to work in private practice and in conjunction with other colleagues sharing the space, in medical clinics or hospitals. Despite being a good way to earn

                              4 min read
                              How to make a medical podcast?
                              Medical Marketing

                              How to make a medical podcast?

                              Podcasts have been as successful as YouTube channels, because in addition to providing entertainment, they can also be used to address more serious matters or even a little knowledge, without the need for

                                6 min read
                                Most requested specialties in medical shifts
                                Medicine of the future

                                Most requested specialties in medical shifts

                                If you are a trained health professional or are close to completing your studies, and still have doubts about whether you intend to pursue a medical career with any specialty or not, to

                                  3 min read
                                  Mistakes you should avoid on your clinic's social media
                                  Medical Marketing

                                  Mistakes you should avoid on your clinic's social media

                                  Digital marketing, when applied correctly, ends up generating good results and provides an increase in the number of patients. Using social networks and having a website and/or blog, are among some of

                                    3 min read
                                    TikTok for doctors: know the restrictions
                                    Medical Marketing

                                    TikTok for doctors: know the restrictions

                                    The application of the moment is also one of the most successful social networks today. Launched in 2016 under the name of Douyin by the Chinese company ByteDance, it was introduced to the

                                      3 min read
                                      Happy Holidays email templates to send to patients
                                      Commemorative dates

                                      Happy Holidays email templates to send to patients

                                      Commemorative dates are great for strengthening ties and bringing health professionals even closer to their patients. A good way to do this is to send a personalized message so that the patient feels

                                        5 min read
                                        Can consultation prices and procedures be disclosed?
                                        Medical Marketing

                                        Can consultation prices and procedures be disclosed?

                                        Until some time ago, it was forbidden the health professional or clinics, the disclosure of values of consultations and procedures in Brazil. This means that the act of disclosing on the internet (social

                                          2 min read
                                          How to use Google Alerts in medical marketing
                                          Medical Marketing

                                          How to use Google Alerts in medical marketing

                                          Alerts is a service from Google that can assist in your personal or business marketing. This tool allows the user to be notified by e-mail whenever a new quotation of a term pre-defined

                                            2 min read
                                            How to win the patient in the first appointment?
                                            Medical Marketing

                                            How to win the patient in the first appointment?

                                            One of the secrets of successful clinics and offices is patient loyalty. When a patient is loyal, it means that he trusts your work and gives preference to the care provided by you.

                                              4 min read
                                              5 Essential email marketing strategies in the clinic
                                              Medical Marketing

                                              5 Essential email marketing strategies in the clinic

                                              The use of e-mail as a marketing strategy in the clinic is essential for those who want to reach a large number of people in a fully automated way. With Ninsaúde's

                                                4 min read
                                                Know the importance of medical networking
                                                Medical Marketing

                                                Know the importance of medical networking

                                                The word networking has gained prominence in recent years, but few people know its real meaning and importance in the job market. If you are one of those people, don't worry,

                                                  3 min read
                                                  Medical marketing: how to create Facebook posts that generate engagement
                                                  Medical Marketing

                                                  Medical marketing: how to create Facebook posts that generate engagement

                                                  Facebook is a great social network to attract new patients and even retain older ones, because, through creative and publicly useful posts, many people will be able to reach your page, and consequently

                                                    5 min read
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