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Medical Marketing

A collection of 67 posts

Consumerism in the health area with Ninsaúde Apolo
Medical Marketing

Consumerism in the health area with Ninsaúde Apolo

With the increase in demand and consumption of medical services,  it is necessary to evaluate which strategies are best for the health industry to be able to absorb all this new demand. And

    5 min read
    Types of common patients in clinics and how to better deal with them
    Medical Marketing

    Types of common patients in clinics and how to better deal with them

    As in any other establishment, clinics and offices bring together different types of people, each with their way of being and their personality. When it comes to medicine, each person also has their

      6 min read
      How to use the call panel in clinic marketing
      Medical software

      How to use the call panel in clinic marketing

      With the technology of management software, it has become much easier to manage your clinic's waiting room. One of the most used tools for this management is the call panel, which

        6 min read
        How to prepare patient check-in with email marketing
        Medical software

        How to prepare patient check-in with email marketing

        Each appointment the patient schedules is a new journey he is about to embark on. During this journey, the patient goes through several stages until he arrives at the care with the health

          6 min read
          How to convert Instagram followers into a full agenda?
          Medical Marketing

          How to convert Instagram followers into a full agenda?

          Instagram is one of the busiest social networks today, and through this network, it is possible to attract several customers to your business. Concerning consultations carried out by health professionals, it is no

            5 min read
            Mistakes You Should Avoid in Medical Marketing
            Medical Marketing

            Mistakes You Should Avoid in Medical Marketing

            When applying medical marketing strategies, it is necessary to be very careful not to violate any of the rules imposed by the agencies that regulate medical services, like HIPAA for example. Besides it,

              5 min read
              How can doctors profit outside the office?
              Medical Marketing

              How can doctors profit outside the office?

              It is quite common for some doctors to work in private practice and in conjunction with other colleagues sharing the space, in medical clinics or hospitals. Despite being a good way to earn

                4 min read
                How to make a medical podcast?
                Medical Marketing

                How to make a medical podcast?

                Podcasts have been as successful as YouTube channels, because in addition to providing entertainment, they can also be used to address more serious matters or even a little knowledge, without the need for

                  6 min read
                  Most requested specialties in medical shifts
                  Medicine of the future

                  Most requested specialties in medical shifts

                  If you are a trained health professional or are close to completing your studies, and still have doubts about whether you intend to pursue a medical career with any specialty or not, to

                    3 min read
                    Mistakes you should avoid on your clinic's social media
                    Medical Marketing

                    Mistakes you should avoid on your clinic's social media

                    Digital marketing, when applied correctly, ends up generating good results and provides an increase in the number of patients. Using social networks and having a website and/or blog, are among some of

                      3 min read
                      TikTok for doctors: know the restrictions
                      Medical Marketing

                      TikTok for doctors: know the restrictions

                      The application of the moment is also one of the most successful social networks today. Launched in 2016 under the name of Douyin by the Chinese company ByteDance, it was introduced to the

                        3 min read
                        Happy Holidays email templates to send to patients
                        Commemorative dates

                        Happy Holidays email templates to send to patients

                        Commemorative dates are great for strengthening ties and bringing health professionals even closer to their patients. A good way to do this is to send a personalized message so that the patient feels

                          5 min read
                          Can consultation prices and procedures be disclosed?
                          Medical Marketing

                          Can consultation prices and procedures be disclosed?

                          Until some time ago, it was forbidden the health professional or clinics, the disclosure of values of consultations and procedures in Brazil. This means that the act of disclosing on the internet (social

                            2 min read
                            How to use Google Alerts in medical marketing
                            Medical Marketing

                            How to use Google Alerts in medical marketing

                            Alerts is a service from Google that can assist in your personal or business marketing. This tool allows the user to be notified by e-mail whenever a new quotation of a term pre-defined

                              2 min read
                              How to win the patient in the first appointment?
                              Medical Marketing

                              How to win the patient in the first appointment?

                              One of the secrets of successful clinics and offices is patient loyalty. When a patient is loyal, it means that he trusts your work and gives preference to the care provided by you.

                                4 min read
                                5 Essential email marketing strategies in the clinic
                                Medical Marketing

                                5 Essential email marketing strategies in the clinic

                                The use of e-mail as a marketing strategy in the clinic is essential for those who want to reach a large number of people in a fully automated way. With Ninsaúde's

                                  4 min read
                                  Know the importance of medical networking
                                  Medical Marketing

                                  Know the importance of medical networking

                                  The word networking has gained prominence in recent years, but few people know its real meaning and importance in the job market. If you are one of those people, don't worry,

                                    3 min read
                                    Medical marketing: how to create Facebook posts that generate engagement
                                    Medical Marketing

                                    Medical marketing: how to create Facebook posts that generate engagement

                                    Facebook is a great social network to attract new patients and even retain older ones, because, through creative and publicly useful posts, many people will be able to reach your page, and consequently

                                      5 min read
                                      How to integrate Ninsaúde Apolo online scheduling with Facebook and Instagram
                                      Medical software

                                      How to integrate Ninsaúde Apolo online scheduling with Facebook and Instagram

                                      The online scheduling functionality has been a great tool for clinics and offices, as in addition to automating work, there can be a significant increase in the number of appointments. Bringing practicality not

                                        4 min read
                                        Social media for clinics: handling comments
                                        Medical Marketing

                                        Social media for clinics: handling comments

                                        Making use of the internet to publicize your work is always a welcome idea, after all, most people are already considered active users of social networks such as Facebook, Twitter, Instagram, and Whatsapp.

                                          1 min read
                                          Tips for using Instagram in medical marketing
                                          Medical Marketing

                                          Tips for using Instagram in medical marketing

                                          It is no longer news that social networks are gaining more and more strongly about the dissemination of services, including many companies that have invested heavily in these tools. Among the most used

                                            2 min read
                                            Understand the importance of email marketing campaigns
                                            Medical Marketing

                                            Understand the importance of email marketing campaigns

                                            It is a fact that today several tools can be used to communicate with their patients, and many health professionals and clinics have adopted communication as a strategy through social networks such as

                                              2 min read
                                              End-of-year email: how to create the ideal model for your patients
                                              Medical Marketing

                                              End-of-year email: how to create the ideal model for your patients

                                              The end of the year season is an excellent opportunity to bring you closer to your patients through creative campaigns and good wishes for the year to come. However, not only in clinics

                                                2 min read
                                                LinkedIn for Doctors: How to Create a Successful Profile
                                                Medical Marketing

                                                LinkedIn for Doctors: How to Create a Successful Profile

                                                Considered the largest social network dedicated to professional relationships in the world, LinkedIn alone has approximately 30 million users in Brazil, and year after year this number continues to grow. We have already

                                                  2 min read
                                                  Tips to improve the relationship with your patients
                                                  Medical Marketing

                                                  Tips to improve the relationship with your patients

                                                  To ensure good care and make the patient feel comfortable to return to his office or clinic, it is important to follow some steps that, however simple they may seem, make all the

                                                    1 min read
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