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Medical Marketing

A collection of 77 posts

Call Panel: Elevating Marketing in Clinics
Medical Marketing

Call Panel: Elevating Marketing in Clinics

In the current and dynamic healthcare sector, efficiency and effectiveness in communication with patients have become increasingly essential.

    6 min read
    Integrated Clinical System with CRM: Innovation and Efficiency
    Medical Marketing

    Integrated Clinical System with CRM: Innovation and Efficiency

    In the dynamic health market, the integration of clinical systems with Customer Relationship Management (CRM) solutions represents a golden opportunity for institutions that seek not only to enhance operational efficiency but also to boost the sales of their services.

      6 min read
      Medical Conference Attire: Style Guide
      Medical Marketing

      Medical Conference Attire: Style Guide

      Attending a medical congress is a multifaceted experience that goes beyond learning and exchanging academic information.

        7 min read
        Health Promotion and Prevention: Beyond the Clinical Environment
        Clinic Management

        Health Promotion and Prevention: Beyond the Clinical Environment

        In an increasingly comprehensive healthcare context, promotion and prevention emerge as crucial aspects for lasting well-being.

          6 min read
          How to implement patient loyalty programs
          Medical Marketing

          How to implement patient loyalty programs

          The loyalty of patients is a critical factor for the success and sustainability of medical clinics and offices. Loyal patients not only continue to seek treatment in your clinic but can also become

            6 min read
            Medical Marketing: How to do it?
            Medical Marketing

            Medical Marketing: How to do it?

            Medical marketing plays a crucial role in the healthcare industry, as it allows medical professionals and healthcare institutions to connect with the public, communicate relevant information, and build relationships with patients. Through medical

              7 min read
              How to attract patients using mental triggers
              Medical Marketing

              How to attract patients using mental triggers

              The term "mental triggers" refers to techniques and strategies that exploit the psychological and emotional aspects of people to influence their decisions and behaviors. Attracting patients through mental triggers can be

                9 min read
                Inbound Marketing for clinics: how to do it?
                Medical Marketing

                Inbound Marketing for clinics: how to do it?

                We call Inbound Marketing the set of techniques used to attract people and convert them into customers, thus ensuring an increase in the number of sales. Inbound Marketing has been used in several

                  9 min read
                  Health marketing tools and strategies with Ninsáude Apolo
                  Medical Marketing

                  Health marketing tools and strategies with Ninsáude Apolo

                  Key patient outreach and healthcare marketing tools include direct mail, email messages, text messages, and even telephone outreach. In response to growing consumerism in healthcare - remembering that here you can also include

                    6 min read
                    Christmas message for doctors: captivating the patient
                    Commemorative dates

                    Christmas message for doctors: captivating the patient

                    With the end-of-year festivities approaching, it is always important to remember fondly those who have been part of your journey over the last few months, or even the last few years. Patients and

                      7 min read
                      Consumerism in the health area with Ninsaúde Apolo
                      Medical Marketing

                      Consumerism in the health area with Ninsaúde Apolo

                      With the increase in demand and consumption of medical services,  it is necessary to evaluate which strategies are best for the health industry to be able to absorb all this new demand. And

                        5 min read
                        Types of common patients in clinics and how to better deal with them
                        Medical Marketing

                        Types of common patients in clinics and how to better deal with them

                        As in any other establishment, clinics and offices bring together different types of people, each with their way of being and their personality. When it comes to medicine, each person also has their

                          6 min read
                          How to use the call panel in clinic marketing
                          Medical software

                          How to use the call panel in clinic marketing

                          With the technology of management software, it has become much easier to manage your clinic's waiting room. One of the most used tools for this management is the call panel, which

                            6 min read
                            How to prepare patient check-in with email marketing
                            Medical software

                            How to prepare patient check-in with email marketing

                            Each appointment the patient schedules is a new journey he is about to embark on. During this journey, the patient goes through several stages until he arrives at the care with the health

                              6 min read
                              How to convert Instagram followers into a full agenda?
                              Medical Marketing

                              How to convert Instagram followers into a full agenda?

                              Instagram is one of the busiest social networks today, and through this network, it is possible to attract several customers to your business. Concerning consultations carried out by health professionals, it is no

                                5 min read
                                Mistakes You Should Avoid in Medical Marketing
                                Medical Marketing

                                Mistakes You Should Avoid in Medical Marketing

                                When applying medical marketing strategies, it is necessary to be very careful not to violate any of the rules imposed by the agencies that regulate medical services, like HIPAA for example. Besides it,

                                  5 min read
                                  How can doctors profit outside the office?
                                  Medical Marketing

                                  How can doctors profit outside the office?

                                  It is quite common for some doctors to work in private practice and in conjunction with other colleagues sharing the space, in medical clinics or hospitals. Despite being a good way to earn

                                    4 min read
                                    How to make a medical podcast?
                                    Medical Marketing

                                    How to make a medical podcast?

                                    Podcasts have been as successful as YouTube channels, because in addition to providing entertainment, they can also be used to address more serious matters or even a little knowledge, without the need for

                                      6 min read
                                      Most requested specialties in medical shifts
                                      Medicine of the future

                                      Most requested specialties in medical shifts

                                      If you are a trained health professional or are close to completing your studies, and still have doubts about whether you intend to pursue a medical career with any specialty or not, to

                                        3 min read
                                        Mistakes you should avoid on your clinic's social media
                                        Medical Marketing

                                        Mistakes you should avoid on your clinic's social media

                                        Digital marketing, when applied correctly, ends up generating good results and provides an increase in the number of patients. Using social networks and having a website and/or blog, are among some of

                                          3 min read
                                          TikTok for doctors: know the restrictions
                                          Medical Marketing

                                          TikTok for doctors: know the restrictions

                                          The application of the moment is also one of the most successful social networks today. Launched in 2016 under the name of Douyin by the Chinese company ByteDance, it was introduced to the

                                            3 min read
                                            Happy Holidays email templates to send to patients
                                            Commemorative dates

                                            Happy Holidays email templates to send to patients

                                            Commemorative dates are great for strengthening ties and bringing health professionals even closer to their patients. A good way to do this is to send a personalized message so that the patient feels

                                              5 min read
                                              Can consultation prices and procedures be disclosed?
                                              Medical Marketing

                                              Can consultation prices and procedures be disclosed?

                                              Until some time ago, it was forbidden the health professional or clinics, the disclosure of values of consultations and procedures in Brazil. This means that the act of disclosing on the internet (social

                                                2 min read
                                                How to use Google Alerts in medical marketing
                                                Medical Marketing

                                                How to use Google Alerts in medical marketing

                                                Alerts is a service from Google that can assist in your personal or business marketing. This tool allows the user to be notified by e-mail whenever a new quotation of a term pre-defined

                                                  2 min read
                                                  How to win the patient in the first appointment?
                                                  Medical Marketing

                                                  How to win the patient in the first appointment?

                                                  One of the secrets of successful clinics and offices is patient loyalty. When a patient is loyal, it means that he trusts your work and gives preference to the care provided by you.

                                                    4 min read
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