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Equipe de Marketing

Equipe de Marketing

We are a Brazilian company specialized in information technology for the healthcare market.

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How does medical confidentiality work in a relationship with the patient?
Clinic Management

How does medical confidentiality work in a relationship with the patient?

When we speak of medical confidentiality, we are referring directly to patient information. This information, shared during consultations, is a diagnostic tool and is stored in the medical record. The first records of

    3 min read
    White January - Campaign on mental and emotional health
    Commemorative dates

    White January - Campaign on mental and emotional health

    With its appearance in 2014, the White January is one of the Brazilian campaigns created to draw attention to the health of the population, and in this case, issues and needs related to

      3 min read
      HIPAA security rules - Organization, policies, procedures, and documentation
      HIPAA

      HIPAA security rules - Organization, policies, procedures, and documentation

      In addition to the security measures already shown in previous blogs, HIPAA asks that health establishments have policies, procedures, and documents in their organization and that all are properly kept and updated to

        2 min read
        TikTok for doctors: know the restrictions
        Medical Marketing

        TikTok for doctors: know the restrictions

        The application of the moment is also one of the most successful social networks today. Launched in 2016 under the name of Douyin by the Chinese company ByteDance, it was introduced to the

          3 min read
          Score Lysholm: what it is, and how to use it in Ninsaúde Apolo
          Medical software

          Score Lysholm: what it is, and how to use it in Ninsaúde Apolo

          Originally published in 1982 in the American Journal of Sports Medicine and later modified in 1985 in Clinical Orthopaedics and Related Research, the Score Lysholm was designed to be used in the evaluation

            3 min read
            Medical clinic: the biggest mistakes when making your appointments
            New Clinics

            Medical clinic: the biggest mistakes when making your appointments

            When seeking medical care, the patient goes through several stages that influence his experience, which may result in his decision to return or not to the clinic. Here on the blog, in one

              4 min read
              January Purple: leprosy awareness and prevention
              Commemorative dates

              January Purple: leprosy awareness and prevention

              Leprosy is an infectious disease that affects the skin and nerves and is considered one of the oldest diseases of mankind.  In the past, leprosy was called leprosy and surrounded by prejudice, especially

                3 min read
                Pharmaceutical industry: trends to come
                Medicine of the future

                Pharmaceutical industry: trends to come

                With a capital of more than 1.2 billion at stake and the pace of technological disruption, the pharmaceutical industry is adapting quickly to the new times. With advances in Artificial Intelligence (AI)

                  4 min read
                  Health systems: Bismarck model vs. Beveridge model
                  Medicine of the future

                  Health systems: Bismarck model vs. Beveridge model

                  This year 2020 will also be remembered as the year in which the health systems of different European countries were put to the test by the crisis of the new coronavirus. Bismarck and

                    3 min read
                    Cardiovascular risks in the elderly: O.P. Score

                    Cardiovascular risks in the elderly: O.P. Score

                    The growing proportion of older individuals considerably increases the burden of chronic diseases, signaling the need for greater attention to the prevention of chronic diseases in this population. Since the 1950s, the world

                      4 min read
                      Safety rules HIPAA - Technical measures
                      HIPAA

                      Safety rules HIPAA - Technical measures

                      HIPAA's next security measure contains regulations on the techniques and technologies that should be used in all equipment, devices, and software that have confidential patient information. This rule requires that clinics,

                        2 min read
                        Red December: month of the fight against AIDS
                        Commemorative dates

                        Red December: month of the fight against AIDS

                        Every new month, a new struggle. September Yellow, October Pink, and November Blue are some of the campaigns that aim to raise awareness and draw the attention of the population to the necessary

                          4 min read
                          Pacemaker devices will be able to connect to smartphones
                          Medicine of the future

                          Pacemaker devices will be able to connect to smartphones

                          The Cleveland Clinic, located in Cleveland, Ohio, recently announced the top 10 medical innovations for 2021. Among them is the possibility of transmitting data from a pacemaker to the patient's smartphone.

                            2 min read
                            Tips for a successful online attendance
                            Clinic Management

                            Tips for a successful online attendance

                            Several factors can influence the success of a clinic, and without a doubt, the service is the main point, and the experience the patient has in service is what may result in his

                              4 min read
                              Carter-Rowe Score: what it is, and how to use it in Ninsaúde Apolo
                              Medical software

                              Carter-Rowe Score: what it is, and how to use it in Ninsaúde Apolo

                              Defined by the sum of the scores achieved in an evaluation, the Score helps health professionals to obtain a more accurate diagnosis in their care. When it comes to the area of orthopedics,

                                4 min read
                                Streamline attendances with Ninsaúde Apolo text templates
                                Medical software

                                Streamline attendances with Ninsaúde Apolo text templates

                                With the Ninsaúde Apolo electronic medical record, the health professional can streamline the service in several ways, without losing the quality of the service provided. The Ninsaúde Apolo medical software has several features

                                  2 min read
                                  Happy Holidays email templates to send to patients
                                  Commemorative dates

                                  Happy Holidays email templates to send to patients

                                  Commemorative dates are great for strengthening ties and bringing health professionals even closer to their patients. A good way to do this is to send a personalized message so that the patient feels

                                    5 min read
                                    Identify your clinic's target audience based on demographics
                                    Clinic Management

                                    Identify your clinic's target audience based on demographics

                                    Whatever your area of expertise (education, health, etc.), it is essential to know which audience we are working for, and that is why it is so important to know a little more about

                                      3 min read
                                      Security Rule HIPAA - Physical Safeguards
                                      HIPAA

                                      Security Rule HIPAA - Physical Safeguards

                                      The third paper within HIPAA talks about the Physical Safeguards that are created to protect all of the patient information. In this blog, we find four topics that can be used as guidance

                                        2 min read
                                        How Canada's Health System Works
                                        Medicine abroad

                                        How Canada's Health System Works

                                        Canada's healthcare system is very similar to the model practiced in countries like Brazil, Spain, and the United Kingdom, with universality as one of its pillars. Therefore, the entire population of

                                          4 min read
                                          Advantages of using the Ninsaúde Apolo electronic medical record
                                          Clinic Management

                                          Advantages of using the Ninsaúde Apolo electronic medical record

                                          When choosing medical software, several points must be noted, and among them, the advantages that the electronic medical record presents. The medical record should not only contain a field where the professional will

                                            6 min read
                                            PARP inhibitors are approved in the treatment of prostate cancer
                                            Medicine of the future

                                            PARP inhibitors are approved in the treatment of prostate cancer

                                            The Cleveland Clinic, located in Cleveland, Ohio, recently announced the top 10 medical innovations for 2021. Among them is the discovery of the effectiveness of using PARP inhibitors in the treatment of prostate

                                              2 min read
                                              Security Rule HIPAA - Administrative Safeguards
                                              HIPAA

                                              Security Rule HIPAA - Administrative Safeguards

                                              Within the HIPAA Security Rule, we find a division of 7 topics that must be taken into account when we talk about the security of establishments that deal with confidential patient information, one

                                                3 min read
                                                Security Rule according to HIPAA
                                                HIPAA

                                                Security Rule according to HIPAA

                                                The second of the 3 HIPAA rules talk about the protection of health data in electronic media and establishes standards for maintaining and protecting health information that is stored or transmitted electronically. The

                                                  3 min read
                                                  Blue November: prostate cancer awareness month in Brazil
                                                  Commemorative dates

                                                  Blue November: prostate cancer awareness month in Brazil

                                                  The movement known in Brazil as November Blue started in 2003 in Australia, and the initial idea came when some friends decided to grow a mustache, to draw attention to male health. Initially

                                                    2 min read
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