Identify your clinic's target audience based on demographics

Whatever your area of expertise (education, health, etc.), it is essential to know which audience we are working for, and that is why it is so important to know a little more about how to identify a target audience through demographics.

Demography is an area of the social sciences that studies human population dynamics. Its object of study encompasses the dimensions, statistics, structure, and distribution of the different human populations. These are not static, varying due to birth, mortality, migration, and aging. (Wikipedia)

Therefore, to have greater control over this object of study, it is necessary to have the correct tool for this purpose, and when it comes to the area of health and patient care, we recommend Ninsaúde Apolo, a management software that will facilitate your routine in the middle of working in clinics and offices.

At Ninsaúde Apolo it is possible to view graphs of appointments, appointments, and finances, and each of them is extremely important, as they show information that can be used in making clinical decisions, and even assist in the creation and execution of marketing campaigns.

Distribution by sex

For example, the graph below (the same graph that is on the Ninsaúde Apolo home screen), points out that this particular clinic (fictitious clinic, from our test base) has 53% of male patients, that is, more than half of your audience. In this case, there is a balance between the information, but if there was a bigger difference, it could be interesting to prioritize marketing campaigns focused on men.

Marital status

With Ninsaúde Apolo it is also possible to have access to a chart showing the distribution of their patients by marital status, which is even one of the registration fields of the patient's record.

Let's say your clinic has several types of therapy, including couples. Taking into account the data in the graph, you will be able to better understand which type of patient attends the clinic for such a service and thus invest more in this type of work. You can even use reports and other graphs for more assertive information, such as the graph of best-selling and most profitable services in the clinic.

Age range

The age range of your patients also says a lot about their work, and a graph containing such information can help a lot in decision making. Even if you practice a specialty such as a pediatrics, for example, the graph can help you better concerning the age of your patients, especially when carrying out a marketing campaign. If the majority of patients are younger children, design something that catches the parents' attention, but if you care for older children who already have the power of decision, focus on them in your campaigns.

In addition to these types of graphs, many others are available at Ninsaúde Apolo, we even talked about them in our article "How to analyze clinic performance with Ninsaúde Apolo charts".

To stay on top of all the news from Ninsaúde Apolo, keep accessing our blog, and if you are not yet a customer using the software, contact our sales team through our website.