The word networking has gained prominence in recent years, but few people know its real meaning and importance in the job market. If you are one of those people, don't worry, in this article, we will explain everything you need to know about the subject.

Networking is a term used to design the construction of a professional network for the exchange of experiences and information, and thus potentiate opportunities through relationships.

Maintaining health networking can help you in several aspects. In addition to those already mentioned above, among them are obtaining relevant information, greater recognition of your clinic or office, opportunity to deepen customer relations, detect business opportunities, develop your career and increase your visibility as a health professional.

Networking is also a great tool for getting partnerships. With medical networking, it is even possible to exchange services, even if the professionals involved work in different clinics. But after all, how does it happen? Through indications.

Let's say you are an endocrinologist, your fellow nutritionists can refer your work to their patients. Another example would be regarding orthopedists, who can refer their physiotherapist colleagues to their patients.

Another important point to highlight is the quantity x quality factor.  You can exchange information with several professionals from the most diverse branches, but remember that those who are closest to your area will provide you with the best connections and results.

In this sense, we can say that networking works when there is a mutual benefit because when you help people directly or indirectly, it automatically strengthens relationships that can naturally become an indication or hiring in your area.

How to start networking in the health area?

To start, business cards are a good choice, however, it can be of greater value if used when making the exchange. How about inviting your colleagues for a coffee, and so take the opportunity to get to know them better and exchange information? In this case, the business card can become an indispensable item in your wallet, and it should contain a message that generates empathy and that can attract the attention of the interlocutor, otherwise, it will be just one more among several.

Scene from the movie American Psycho (2000)

Take advantage of meetings, congresses, symposia, and other events to build a network, but don't forget the card. In it you can insert your most important social networks, such as LinkedIn, a professional social network where you can add your experience, making sure that you have an online resume always available to all those who visit your page.

LinkedIn has also been a great tool for establishing quality networking. Similar to Facebook, where we can add users as "friends", on LinkedIn this action is also possible, however they are called "connections".

Having a large network of connections is a great way, and as we mentioned before, more important than quantity is quality. Try to add users who are connected to the health area so that you can increase your networking and more job opportunities will appear.

To learn more about it, check out our article:

LinkedIn for Doctors: How to Create a Successful Profile

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