The end of the year season is an excellent opportunity to bring you closer to your patients through creative campaigns and good wishes for the year to come.

However, not only in clinics but also in companies in general (mainly in commerce), it is quite common to send year-end e-mails, which often end up becoming very similar. Therefore, your e-mail must have a differential, otherwise, it will be just one more among so many that can be discarded without even having been read.

For this and other reasons, our first tip is: personalize your emails. Most e-mails sent in periodically seasons are composed only of an image with some generic phrase where not even the name of the recipient is found in the message.

Now imagine that you use management software for clinics, such as Ninsaúde Apolo. With the e-mail marketing tool that this system has, it is possible to program the triggering of e-mails to patients with personalized messages so that each recipient, when receiving it, feels unique and special.

To do this, just use the automatic texts, variables that at the time of sending are replaced by information from the patient, clinic, among others. In this way, when using the automatic text [addressee_name], each of your recipients will have their name in the body of the email. With automatic texts, you can also send the patient's registration form or a satisfaction survey so that he can answer at home.

Another important tip is: avoid using only images in the email. When only one image is attached to the body of the e-mail, this e-mail may likely go straight to the spam box, and that is not the purpose.  If you have developed an image especially for use in e-mail, it is important to insert some additional information in the body of the e-mail, this prevents your message from being discarded without even having been read.

Regarding the message that will be sent we also have a golden tip: innovate and create exclusive content, and the best way to do this by adding value to your work. For example, if you are a dermatologist, how about taking advantage of the end of the year to give tips on how to take care of your skin in the summer? Thus, in addition to creating a rapprochement with your patients, you will be bringing relevant information and quality content.

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