Managing medical clinics goes beyond patient care: well-structured marketing strategies can make a significant difference in business growth. With this in mind, Ninsaúde Clinic introduces Ninsaúde Ads, a feature designed to help clinics and practices stand out in the market, promote services, engage patients, and boost sales. In this article, we will explore the features and benefits of Ninsaúde Ads and how it can transform your clinic.
Ninsaúde Ads was created to offer a personalized and efficient solution to meet the specific marketing needs of medical clinics. With tools that allow audience targeting, optimized digital campaign creation, and real-time results analysis, this feature enables doctors and managers to focus their efforts on what truly matters: attracting and retaining patients. Furthermore, the system is fully integrated with Ninsaúde Clinic, ensuring a seamless and simplified experience in managing advertising campaigns.
In this article, we will explore the features and benefits of Ninsaúde Ads and how it can transform your clinic.
Before we continue, we need to ask: Are you already familiar with Ninsaúde Clinic? Ninsaúde Clinic is a medical software with an agile and complete schedule, electronic medical records with legal validity, teleconsultation, financial control and much more. Schedule a demonstration or try Ninsaúde Clinic right now!
What is Ninsaúde Ads?
Ninsaúde Ads is a feature integrated into the Ninsaúde Clinic management system, designed to assist medical clinics with their marketing strategies. It allows the creation of direct communication campaigns with patients, utilizing SMS and soon WhatsApp as primary channels.
In addition to promoting new services, Ninsaúde Ads is an excellent tool for reminding patients about follow-up appointments, advertising seasonal campaigns, sharing informative materials, and even boosting loyalty programs.
With an intuitive interface and advanced features, Ninsaúde Ads offers a comprehensive solution for clinics looking to combine technology, efficiency, and results.
How Ninsaúde Ads Benefits Your Clinic
Ninsaúde Ads is an innovative tool that provides medical clinics and practices with a practical and efficient way to enhance their marketing results. Discover how Ninsaúde Ads can transform your clinic.
1. Boost Your Clinic's Growth
With targeted and personalized campaigns, Ninsaúde Ads enables your clinic to stand out in a highly competitive market. The platform allows you to create tailored ads and messages for your desired audience, promoting your services effectively.
- Promote innovative treatments: Position your clinic as a reference by sharing information about cutting-edge technologies or differentiated services.
- Offer discounts on consultation packages: Encourage patients to book multiple appointments by taking advantage of special offers.
- Engage patients with educational health messages: Share informative content that adds value to the patient’s journey, increasing trust and brand recognition.
This strategic approach not only attracts new patients but also strengthens your clinic's presence in the market.
2. Enhance the Patient Experience
The patient experience begins long before an in-person consultation. Clear, personalized, and frequent communication builds trust and engagement.
- Ongoing relationships: Send regular messages with health tips, promotions, and clinic updates.
- Personalization: Tailor messages to align with the preferences and needs of each patient, creating a unique experience.
- Post-consultation follow-ups: Use Ninsaúde Ads to request patient feedback, measure satisfaction, and identify areas for improvement.
These actions strengthen patient bonds, increasing the likelihood of return visits and referrals, creating a positive cycle of loyalty and recommendations.
3. Visible and Measurable Results
Ninsaúde Ads not only simplifies campaign creation but also provides robust tools to monitor performance in real time.
- Detailed graphs and reports: Track the number of messages sent, open rates, clicks, and conversions, evaluating campaign effectiveness.
- Real-time adjustments: Quickly identify what is or isn’t working and make changes to optimize results.
- Return on Investment (ROI) analysis: With clear data, you can calculate the financial impact of each campaign and prioritize the most effective strategies.
Key Features of Ninsaúde Ads
1. Customized Templates: The First Step to Success
Before starting any campaign, Ninsaúde Ads allows you to create fully customized message templates. These templates are fundamental for ensuring consistent, clear, and effective communication.
Template creation is done on a screen similar to the existing email marketing tool within Ninsaúde Clinic, with a variety of features such as:
- Dynamic tags personalization: Automatically include the patient’s name and your clinic’s name in the message.
- Smart filters: Define message recipients by applying filters based on gender, age, scheduled services, ICD codes, and more.
- Send channel selection: Choose between SMS messages or, in the future, WhatsApp.
These templates can be reused, saving time and ensuring your clinic’s communication maintains a high-quality standard.
Practical Example: Imagine sending a personalized message like: “Hi [name], it’s time to take care of your health! Schedule your follow-up appointment with us and receive the care you deserve.”
2. Campaign Creation: Simplicity with Visible Results
After creating a template, it’s time to turn that idea into an effective campaign. Ninsaúde Ads makes this process simple and efficient. Before starting, select the previously created template and link it to the campaign.
- Name your campaign: A descriptive title like "Black Friday Botox" or "Pink October Promotion" makes it easier to organize and track actions.
- Review the details: Before sending, preview the message, check the number of patients who will be impacted, and confirm the total cost.
- Make the payment: The system enables campaign delivery upon payment confirmation. You can view the cost per message and the estimated total impact.
- Track results: Once the campaign is sent, detailed graphs show how many patients were reached, allowing real-time performance analysis.
With these steps, Ninsaúde Ads delivers an intuitive and comprehensive experience, ideal for administrative teams of any size.
3. Campaign Status: Real-Time Monitoring
One of the great advantages of Ninsaúde Ads is the detailed progress tracking for each campaign. The system offers a dashboard that shows real-time status, ensuring transparency and control. Possible statuses include:
- Pending: Payment has not yet been made.
- Awaiting: Payment has been made but is processing.
- Scheduled: Payment is confirmed, and the campaign is scheduled for delivery.
- Generating: Messages are being prepared for sending.
- Queue: Messages are awaiting dispatch.
- Sent: The campaign has been successfully completed.
This level of detail is essential for identifying potential bottlenecks and ensuring your communication reaches patients at the right time.
Strategic Investment with Ninsaúde Ads
SMS Delivery: Agility and Immediate Reach
Sending messages via SMS is one of the most practical options offered by Ninsaúde Ads. With a per-message cost, clinics can communicate directly and instantly with patients. This feature is particularly useful for promotions and seasonal campaigns, where your clinic can share exclusive offers or new services. It’s also an excellent tool for building closer relationships with patients by sending birthday messages and offering special discounts.
WhatsApp Delivery: Personalized Communication
The WhatsApp delivery feature promises to be a competitive differentiator. Due to platform rules, all messages must be pre-approved by WhatsApp before dispatch. While this step adds a waiting period, it ensures that communications comply with platform guidelines.
Once implemented, WhatsApp delivery will become an even more practical solution for reaching patients, leveraging the most widely used communication channel in Brazil.
With Ninsaúde Ads, your clinic gains access to a powerful platform to transform your marketing approach, better connect with patients, and achieve new growth goals. Start boosting your clinic today and enjoy the benefits of intelligent and efficient medical marketing!
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