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Online prescribing is a technological innovation that is transforming the healthcare sector, allowing doctors to prescribe medications efficiently and safely through digital platforms. This approach not only facilitates the prescribing process but also plays a crucial role in improving patient adherence to prescribed treatments.

In addition to increasing convenience for doctors and patients, online prescribing helps reduce medical errors associated with the legibility of handwritten prescriptions and potentially dangerous drug interactions. With systems that automatically integrate clinical databases, doctors can quickly access a patient's health history and check for contraindications or allergies before making a prescription. This feature ensures safer and more personalized medical practice, strengthening patient trust in medical treatment and promoting better health outcomes. Let's explore how this happens and what additional benefits can be observed.

Before we continue, we need to ask: Are you already familiar with Ninsaúde Clinic? Ninsaúde Clinic is a medical software with an agile and complete schedule, electronic medical records with legal validity, teleconsultation, financial control and much more. Schedule a demonstration or try Ninsaúde Clinic right now!

Easier Access to Medications

One of the main benefits of online prescribing is the facilitated access to medications. Patients can receive their prescriptions immediately after a virtual consultation and purchase their medications at any pharmacy that accepts electronic prescriptions. This is particularly advantageous for people living in remote areas or those with mobility difficulties.

In addition to simplifying the procurement of medications, online prescribing also promotes greater transparency in treatment monitoring. Digital platforms enable doctors to monitor the dispensing of medications and the patient’s adherence to the prescribed treatment. This stricter control helps ensure that patients are following medical recommendations correctly and, consequently, achieving better health outcomes.

Another significant aspect is the integration of online prescriptions with electronic health systems and health management apps, which securely store patient data. This not only facilitates the doctor's review of information during care but also allows patients to access their medical history at any time. This integration supports a more holistic view of the patient, enabling more effective and personalized treatment.

Minimization of Prescription Errors

Electronic prescribing significantly reduces medication errors that can occur due to the illegibility of handwritten prescriptions. Clarity in prescribing eliminates ambiguities and ensures that the patient receives the correct medication at the exact dosage.

Moreover, electronic prescribing enables integration with updated databases of drug interactions, further enhancing treatment safety. The systems alert doctors in real-time about potential dangerous interactions between prescribed medications and others the patient may already be using. This helps prevent health complications that could arise from the combined use of incompatible medications.

Another significant benefit of electronic prescribing is the ease of monitoring and auditing issued prescriptions. With digital records, it is possible to monitor and analyze prescribing patterns among different professionals and healthcare facilities. This transparency contributes to continuous improvements in the quality of medical care and standardization of prescribing practices across the healthcare system.

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Facilitated Monitoring and Follow-up

Online prescription platforms allow doctors to monitor patients' adherence to their prescriptions. They can check whether the patient has purchased the medication and, in some cases, whether they are taking it as prescribed. This close supervision improves adherence to treatment and allows for quick adjustments if necessary.

Furthermore, these platforms often offer features such as automatic reminders sent to patients to take their medications at the correct time, which significantly increases adherence rates and the success of the treatment. Doctors can also receive notifications about the progression of the treatment and interact directly with patients to provide additional guidance or answer questions, reinforcing continuous communication and support.

Another advantage is the ability to integrate these platforms with other digital health tools, such as health monitoring apps, wearables, and telemedicine devices. This allows for a more comprehensive view of the patient's well-being and more precise adjustments to the treatment plan based on real-time data about the patient's health condition. This integrated approach promotes more proactive and personalized health management, benefiting both patients and healthcare professionals.

Improved Education and Communication

Online prescription platforms often include educational resources that explain the benefits and usage methods of medications. Additionally, they facilitate communication between patient and doctor, allowing for quick clarification of doubts, which can increase the patient's confidence in their treatment and, consequently, their adherence.

A notable example of this type of interaction between doctors and patients is the use of the Ninsaúde Clinic software. Besides electronic medical records, appointment and inventory management, the software offers online prescribing, which allows not only for the prescription of medical prescriptions but also for requesting tests. Moreover, through email marketing available in Ninsaúde Clinic, healthcare professionals can schedule the sending of informative content to their patients, related both to their respective treatments and to other health-related topics in general, importance of medications in treatment, healthy habits, etc.

Email Marketing at Ninsaúde Clinic. (Image by Freepik)

Integration with Health Systems

Online prescribing can be integrated with other health systems, such as electronic health records, providing a holistic view of the patient. This helps healthcare professionals make more informed decisions and tailor treatments, thereby increasing success rates in treatment adherence. In this regard, using a management system like Ninsaúde Clinic is an excellent choice for both individual professionals and multi-professional clinics.

By using a medical software like Ninsaúde Clinic, in addition to having access to the online prescribing tool, healthcare professionals can consult the patient's history and make notes during the treatment more easily. The fact that Ninsaúde Clinic is an online software is advantageous because, in cases of being away from the clinic, the professional can access the record from a tablet or even their smartphone.

If the patient contacts outside the usual consultation hours due to some emergency related to the treatment, the healthcare professional can conduct video calls through telemedicine integrated into the system, not only enhancing the quality of the treatment but also increasing patient satisfaction.

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Cost and Time Reduction

For patients, the process of obtaining online prescriptions can result in significant time savings and reduced costs associated with frequent trips to the doctor or pharmacy. For healthcare systems, it reduces administrative workload and unnecessary consultations, saving resources.

This saving also extends to the healthcare system as a whole, which can redirect these saved resources to improve other services and infrastructure. The reduction in the number of physical visits decreases the need for physical space and operational costs, allowing hospitals and clinics to invest more in technology and in enhancing the quality of care. Moreover, with fewer patients in waiting rooms, the risk of disease transmission is reduced, contributing to a safer health environment.

Additionally, online prescribing facilitates the management of medication stocks at pharmacies, as digital prescriptions can be integrated into inventory management systems. This allows for more precise control of the demand for different medications, minimizing surpluses and shortages, which not only optimizes resource use but also ensures that patients receive their medications more quickly and efficiently. This integration provides a more agile and patient-needs adapted supply chain, increasing the efficiency of the healthcare system.


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Image Credits for Cover: Image by freepik